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April 2025
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
September 2023
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Grid
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Basic export strategies – Understanding Uppsala, Network and Born-Globals
Introduction Are you thinking of exporting that product and /or service? If yes, I would like to tell you about some of the approaches firms have undertaken while trying to get their products beyond their shores. Understanding these different approaches can help you to develop your strategies and even assess the strategies of your competitors. We...
Masonry
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Basic export strategies – Understanding Uppsala, Network and Born-Globals
Introduction Are you thinking of exporting that product and /or service? If yes, I would like to tell you about some of the approaches firms have undertaken while trying to get their products beyond their shores. Understanding these different approaches can help you to develop your strategies and even assess the strategies of your competitors. We...
Cafe WARS–Starbucks vs Rituals- Why are some of us crossing the floor
A year or two ago my line was " "STARBUCK!!!! ....NOT AT ALL!! ..... I am staying with my local RITUALS" "It is the same coffee only RITUALS has the true Trini flavour!!!..." "Just now STARBUCKS has to pack up and leave here RITUALS have the Caribbean covered" Fast Forward to August 2023 ... I cannot tell you the last...
Marketing a New Product? We have Married Marketing and Change Management to help you
I was providing consultancy support to a few companies in Trinidad and Tobago and the Caribbean. They were trying to get their new products and services to the market. In these instances, we, at Winnow focus on building a Go-To-Market (GTM) strategy. The GTM strategy does not only focus on promotions but also on the...
Winnow Shorts with Lincoln Bobb – Keeping Strategy Alive
Every operation within your firm should always focus on 4 major areas. If it is not, you may want to ask yourself if your initiative is worthwhile or not. In this submission of Winnow Business Shorts, Chief Consultant, Lincoln Bobb highlights four (4) areas that you and members of your company should keep in mind when conducting...
No Margins
Medium
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Large
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Large Alt
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Full
Bobb’s 5 I’s Model for Continuous Firm Innovation by Dr. L. E. Bobb (Part 1)
Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...