Every operation within your firm should always focus on 4 major areas.
If it is not,  you may want to ask yourself if your initiative is worthwhile or not.
In this submission of Winnow Business Shorts, Chief Consultant, Lincoln Bobb highlights four (4) areas  that you and members of your company should keep in mind when conducting any company business activity.

He believes that focus on these areas will help members of the firm to keep the strategic goals in focus and promote STRATEGIC THINKING in your company. ( Balance Scored Card)

These four areas of focus are:

1) FINANCE

Ask yourself  “Is what we are doing going to help you cut cost or build revenue ..OR BOTH?” 

Both cutting cost and increasing revenue can help your company maintain or expand its profitability. Profitability, as you know,  improves organizational resilience, strengthen employee commitment and enhances organizational growth.

2) LEARNING and DEVELOPMENT –

Here you should focus on ways to get more beneficial and applicable knowledge into your business. Always take into account that we live in the knowledge age, where  knowledge applications have been enabling companies to enhance their competitive advantage.

You and your team must ensure that your firm has systems to receive information, research and develop, build ideas and ultimately innovate!!

3) PROCESS DEVELOPMENT

The backbone of your firms productivity is its processes. You and your team must always ask the question

“How efficiently are we working in terms of quality and quantity?”

4) CUSTOMER DEVELOPMENT

Developing your customer base is not only about expanding the Firm’s customer base but also about making them loyal to your company and the brand.

Considerations must be given to the customer experience and customer satisfaction and all the supporting functions that help to enable that.

Use these 4 areas and I guarantee that you will always be able to identify areas for improving your competitive advantage and fortifying the resilience of your firm.

For further information and understanding, leave a question or comment below or see our article entitled

“9 ways to build s Strategic Thinking culture” —  (https://www.winnow-group.com/winnows-strategic-thinking-checklist-9-ways-to-build-a-strategic-thinking-culture/)

Email us at talktous@winnow-group.com 

or contact us at 1-868- 461-7201

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