Basic export strategies – Understanding Uppsala, Network and Born-Globals

Introduction Are you thinking of exporting that product and /or service? If yes, I would like to tell you about some of the approaches firms have undertaken while trying to get their products beyond their shores. Understanding these different approaches can help you to develop your strategies and even assess the strategies of your competitors. We...

Cafe WARS–Starbucks vs Rituals- Why are some of us crossing the floor

A year or two ago my line was " "STARBUCK!!!! ....NOT AT ALL!! ..... I am staying with my local RITUALS" "It is the same coffee only RITUALS has the true Trini flavour!!!..." "Just now STARBUCKS has to pack up and leave here RITUALS have the Caribbean covered" Fast Forward to August 2023 ... I cannot tell you the last...

Innovative Entrepreneurs – The Entrepreneurial Life of Zakiya Mills

  What does it take to run ten small companies? It might take a lot of bravery and a healthy dose of crazy. (Her words, not mine.) So here is how she got her start In 2007, Zakiya Mills started a small business producing corporate wear while remaining in full-time corporate employment. Her perfectionist tendencies made that unsustainable and...