Marketing, Customer Experience
05Sep

Using Customer Experiences (CX) to Build Your- with CX Expert Dr William Huggins

Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...

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26Aug

Cafe WARS–Starbucks vs Rituals- Why are some of us crossing the floor

A year or two ago my line was " "STARBUCK!!!! ....NOT AT ALL!! ..... I am staying with my local RITUALS" "It is the same coffee only RITUALS has the true Trini flavour!!!..." "Just now STARBUCKS has to pack up and leave here RITUALS have the Caribbean covered" Fast Forward to August 2023 ... I cannot tell you the last...

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06May

Marketing a New Product? We have Married Marketing and Change Management to help you

I was providing consultancy support to a few companies in Trinidad and Tobago and the Caribbean. They were trying to get their new products and services to the market. In these instances, we, at Winnow focus on building a Go-To-Market (GTM) strategy. The GTM strategy does not only focus on promotions but also on the...

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19Jun

The Winnow Consultants and Associates 9 Ps Marketing Mix

By Lincoln Bobb BSc MSc (DBA candidate)   ALL THESE Ps!!!!! Hello fellow marketers, in this article I would like to introduce you to the Winnow 9Ps Marketing Mix. In it, I make references to some of my real-life relatable experiences (both as a consumer and provider) to bring the areas of focus to life. Enjoy the stories The WINNOW...

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