The CARICOM Exporter’s Cheat-sheet: CARICOM vs. International Markets
Based on research done by Dr Lincoln E Bobb Dr Lincoln E Bobb Dr. Lincoln Bobb’s thesis provides a clear framework for agri-business firms in Trinidad and Tobago to successfully export their products. The most important lesson is that a single strategy will not work for both markets. Below is a summary cheat-sheet outlining the key characteristics, strategies,...