Introduction In today's relentlessly evolving global landscape, the ability to not only adapt but to proactively innovate stands as the cornerstone of organizational survival and flourishing. The winds of change sweep across industries with increasing ferocity, demanding a paradigm shift from reactive adjustments to ingrained cultures of continuous improvement and groundbreaking creation. It is within this...
Introduction Nope.....Not at all!!! One must never ever confuse Customer Service with Customer Experience. They are totally different. Customer Service is focused on delivering a service at the point of interaction. Customer Experience is a far more in-depth, strategic, Tactical, Customer-centric and employee-centric approach. It forces the business owner/strategist to analyse the output and outcome of the product or...
Introduction Are you thinking of exporting that product and /or service? If yes, I would like to tell you about some of the approaches firms have undertaken while trying to get their products beyond their shores. Understanding these different approaches can help you to develop your strategies and even assess the strategies of your competitors. We...
I was providing consultancy support to a few companies in Trinidad and Tobago and the Caribbean. They were trying to get their new products and services to the market. In these instances, we, at Winnow focus on building a Go-To-Market (GTM) strategy. The GTM strategy does not only focus on promotions but also on the...
