Dr. Lincoln Bobb
CEO and Director of Marketing
Dr. Lincoln Bobb leads WINNOW in two major capacities; as the CEO and as the Director of Marketing. He is a holder of a Doctorate in Business Administration from the University of the West Indies’ business school, the Arthur Lok Global School of Business.
Driven to make business research applicable in the real world, Lincoln continuously contributes written articles to both the Arthur Lok Jack business magazine, Ialum, and Winnow’s business blog. This drive has led to creation of concepts such as the Winnows 9 Ps Marketing Mix, the derivative of the Triple helix and the innovation infinity cycle.
Dr. Lincoln Bobb has also presented researched papers and has represented Trinidad and Tobago at the colloquium of Commonwealth Local Government in Malta where he presented his paper entitled “A Derivative of The Triple Helix Way to stimulate innovation and efficiency in the operations of the Arima Borough Corporation.” In this paper Lincoln adapted the Triple Helix concept for use within the local government context within Trinidad and Tobago and showed how its introduction can lead to heightened innovation, efficiency and effectiveness.
A consultant for over fifteen years, Dr. Bobb has worked with private and public companies that function within the financial, manufacturing, retail and energy sectors and has also worked with international organizations such as the United Nations- FAO. His consultancy practice has enabled him to gain global exposure and has had the privilege to provide consultancy services throughout the Caribbean and in Europe.
Dr. Lincoln Bobb specialises in Marketing, Internationalization from Small Island Developing States, Strategy formulation, Human Resource Management, Leadership, Process Re-engineering, Innovation and Entrepreneurship.
Dr. Bobb is one of the founding members of Winnow Consultants and Associates Ltd.
